Unite Against Racism.
For the Love of the Game.
#KickRacism is a hip-hop-powered social movement using the global energy of the 2026 FIFA World Cup to combat racism, racial discrimination, and xenophobia.
Presented by the Hip Hop Institute 4 Peace and our partners, we are uniting fans, athletes, and artists to create a lasting legacy of inclusion and respect.
We believe that soccer, like hip-hop, has the power to break down barriers, challenge injustice, and build a more equitable world for all.
The Game is Global.
So is the Fight for Justice.
Soccer fans in the U.S. alone are ready for the World Cup. That represents a powerful, unified voice for change.
The 2026 World Cup marks the 25th anniversary of the Durban Declaration, a global blueprint for fighting racism.Let’s honor it with meaningful action.
Both born from communities striving for expression and justice, hip-hop and soccer have the power to unite and inspire generations.
The Game is Global.
So is the Fight for Justice.
The 2026 World Cup marks the 25th anniversary of the Durban Declaration, a global blueprint for fighting racism. Let’s honor it with meaningful action.
Our Game Plan for Change
Educate & Inspire
We provide powerful educational resources, athlete testimonials, and untold stories that challenge stereotypes and foster understanding. We turn awareness into action by exploring the deep connections between sports, culture, and social justice.
Activate Through Events
From concerts in New York to cyphers in LA and art installations in Philadelphia, we're hosting unforgettable events that celebrate diversity and unite communities through the five elements of hip-hop. This is where the movement comes to life.
Advocate for a Lasting Legacy
We're working with partners to strengthen human rights frameworks, promote inclusive policies, and create lasting change that lives on long after the final whistle. Our goal is to leave a legacy of progress in every host city.
The Game is on. Are You In?
Change doesn't happen from the sidelines. Whether you donate, volunteer, attend an event, or simply share our message, your voice is crucial. Join us in making the 2026 World Cup a victory for equality.
