united against racism. our goal is peace on all fields.
"No borders in the rhythm, no bias in the bars, we're kicking out the hate while we reaching for the stars."
#KickRacism is a high-impact, hip-hop-driven social movement launched during the global energy of the 2026 World Cup to combat racism, racial discrimination, and xenophobia. Presented by the Hip Hop Institute 4 Peace in formal partnership with the United Nations Permanent Forum on People of African Descent, Amnesty International Canada, and the NAACP, the initiative unites fans, athletes, and artists to build a lasting legacy of inclusion and respect.
While sparked on the pitch, this movement transcends the boundaries of soccer. We believe that soccer and hip-hop are universal languages capable of breaking down structural barriers, but our ultimate mission applies to every aspect of the human experience. From classrooms and boardrooms to systemic institutions and everyday interactions, #KickRacism seeks to dismantle bias wherever it exists, ensuring dignity, equity, and human rights for all.
Legacy Beyond the Tournament
The momentum of #KickRacism will continue long after the final whistle of the 2026 World Cup. The movement is strategically evolving into a multi-year campaign to champion the United Nations Second International Decade for People of African Descent (2025–2034).
By transitioning from sports stadiums to global grassroots spaces, #KickRacism will leverage the enduring, global power of hip-hop culture to advance racial justice, protect human rights, and ensure the recognition, justice, and development of African diaspora communities worldwide over this critical ten-year window.
The Game is Global.
Hip-Hop Can Change the Game.
Across social media platforms and digital channels
Committed to anti-racism action
Through educational programs
Resulting from our advocacy
Celebrate Excellence.
Hip Hop Humanitarian Awards
The Hip Hop Humanity Awards Gala is February 2, 2027, during GRAMMY Week. We choose this day to recognize extraordinary humanitarian efforts with the Hip Hop Humanitarian Awards Gala in Los Angeles, CA.
Our Game Plan for Change
Educate & Inspire
We provide powerful educational resources, athlete testimonials, and untold stories that challenge stereotypes and foster understanding. We turn awareness into action by exploring the deep connections between sports, culture, and social justice.
Activate Through Events
From concerts in New York to cyphers in LA and art installations in Philadelphia, we're hosting unforgettable events that celebrate diversity and unite communities through the five elements of hip-hop. This is where the movement comes to life.
Advocate for a Lasting Legacy
We're working with partners to strengthen human rights frameworks, promote inclusive policies, and create lasting change that lives on long after the final whistle. Our goal is to leave a legacy of progress in every host city.
Our Change Coalition
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Our Change Coalition
The Game is on. Are You In?
Change doesn't happen from the sidelines. Whether you donate, volunteer, attend an event, or simply share our message, your voice is crucial. Join us in making #KickRacism a catalyst for equality and human dignity.
